SMM is the approach used by Businesses to promote specific services and leverage social channels like Facebook, Twitter, Linkedin, YouTube, MySpace, Hi5, Orkut to generate a targeted user base and maintain a healthy reputation and communication with the users. Social Media Marketing is emerging as one of the most effective[...]
PPC is Web Advertising solution provided by various high traffic platforms like Google Adwords, Adcenter, Facebook where a business can display ads on pay per click basis. PPC is an advertising model which facilitates you to promote your services to targeted users to generate potential leads and gain new customers[...]
SEO is the process of website enhancement techniques to make it Search Engine compatible so that the Search Engine Algorithms rank the website higher in Organic Rankings when a search is made on a particular targeted keyword. SEO techniques include making changes to the website itself as well as promoting[...]
Web Marketing is the process of enhancing the overall Web Visibility of a business across
the web through various Online Marketing platforms and techniques to drive relevant target traffic. There are a number of
effective Web Marketing approaches to drive traffic to a website like optimizing a website for Search Engine Rankings - SEO,
running a Paid Pay Per Click Campaign - PPC and Social Media Marketing - SMM. A blend of all these Internet Marketing
techniques need to be applied effectively to a website depending upon a specific business niche.Web Marketing is aggressively
gaining importance as the world is turning virtual day by day.
Web is effectively emerging as a second front to many businesses. As more and more people are acquiring web access,
viability of business expansion to the web is becoming more than required. Traditional businesses are finding it
comparatively profitable to acquire additional new customers and keep the old one's updated through 24/7 autopilot web
stores. The competition is high and everybody wants to hit the top of search engines, social networks & ad networks and this
is where comprehensive Web Marketing comes into the scene. Digital presence can provide you an edge over your competitors.