Market/Business Research – Analyze the business & market niche.
Competition Research – Analyze the existing business competition involved.
Keyword Re Analysis - Analyze the currently used keyword sets and match types & add/delete/update keywords for better performance.
Ads Writing – Test the existing Ad copies, applying A/B testing and finalizing the best performing ads.
Defining Ad Groups – Categorize similar keywords and club them into related ad groups if not already done.
Performance Tests – Monitoring ad response with variations & maintenance of Quality Score.
Bidding – Observing the bidding & placement patterns of the industry and applying appropriate bid to lower campaign costs.
Landing Pages – improving the current landing pages by testing different landing page versions.
Tracking Conversions – Following up conversion ratios.
Reporting – Maintaining weekly/monthly data reports.