Campaign Setup

This is the initial phase of any PPC campaign which involves gathering and understanding specific business or niche, strategizing a concrete PPC plan and implementing the basic structural activities.

PPC Campaign Set Up Process:

  • Market/Business Research – Analyse the business & market niche.
  • Competition Research – Analyse the existing business competition involved.
  • Keyword Analysis – Identify the most relevant & cost effective keywords & finalize the keyword match types.
  • Ads Writing – Creating most relevant & click to action static/dynamic ad copies.
  • Defining Ad Groups – Categorize similar keywords and club them into ad groups.
  • Developing Ad Campaigns – Categorize similar ad groups and club them into campaigns.
  • Bidding – Applying ad ranking/placement strategies.
  • Landing Pages – Optimizing landing pages for better ROI.

PPC Campaign Set Up

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