This is the initial phase of any PPC campaign which involves gathering and understanding specific business or niche, strategizing a concrete PPC plan and implementing the basic structural activities.

• Market/Business Research – Analyse the business & market niche.
• Competition Research – Analyse the existing business competition involved.
• Keyword Analysis – Identify the most relevant & cost effective keywords & finalize the keyword match types.
• Ads Writing – Creating most relevant & click to action static/dynamic ad copies.
• Defining Ad Groups – Categorize similar keywords and club them into ad groups.
• Developing Ad Campaigns – Categorize similar ad groups and club them into campaigns.
• Bidding – Applying ad ranking/placement strategies.
• Landing Pages – Optimizing landing pages for better ROI.