Initial Business Analysis is the process of understanding the Business Niche, Target Market, Analyzing the current SEO Status and accordingly formulate a future SEO strategy. It is the first necessary and most crucial aspect of any SEO campaign to exactly understand a business in and out and to evaluate the target market. Its necessary that the website exactly transforms the business aspects and is also search engine friendly. This planning phase is the most decisive and mostly sets a path for all future activities. Below is our Business Research, Keyword Strategy & Website SEO Analysis Checklist:

Business Research:

• Business Information Gathering
• Identify Major Competitors
• Analyze Current Traffic
• Alexa/Quantcast Rank
• Keyword Strategy
• Google Page Rank
  

  

• Identify Key Improvement Areas
• Strategize an Action Plan

Technical SEO Audit:

• URL Naming Conventions
• Navigation Structure
• Internal Linking
• Page Speed
• Domain/Website Age
• Canonical Issue
• Redirection
• Sitemaps
• Robots.txt
• 404 Handling
• W3C Errors
• Indexed Pages
• Server Configurations
• Analytics/Webmaster Integration & Monitoring