Market/Business Research – Analyze the business & market niche.

Competition Research – Analyze the existing business competition involved.

Keyword Re Analysis – Analyze the currently used keyword sets and match types & add/delete/update keywords for better performance.

Ads Writing – Test the existing Ad copies, applying A/B testing and finalizing the best performing ads.

Defining Ad Groups – Categorize similar keywords and club them into related ad groups if not already done.

Performance Tests – Monitoring ad response with variations & maintenance of Quality Score.

Bidding – Observing the bidding & placement patterns of the industry and applying appropriate bid to lower campaign costs.

Landing Pages – improving the current landing pages by testing different landing page versions.

Tracking Conversions – Following up conversion ratios.

Reporting – Maintaining weekly/monthly data reports.