Every now and then we can see discussions regarding effectiveness of Social Media Marketing among Web Marketing circles. Most people actually can’t resist paying regular loyal visits to their Facebook, Twitter, Linkedin and many more modern day addictions every now and then but the question here is Professional viability, we all know how viable it is in our personal lives.

For a business, the first simple reason of being on Social Media platforms is to be where your customers are. It’s a proven fact how social sites have engaged users over the past few years. Being a regular user of these sites is no more just a fashion but a necessity, it is addictive not just to the youth but to all sections of the society. And why not? People do love spending time sharing news, views, pics and much more.

Product/Service reviews are a key ingredient in any business and social media exactly generates the same for you. You get to understand yourself better and it opens up a scope of improvement.  You get a loyal Fan base to appreciate as well as guide you improve your stuff.

Traffic is another factor that can’t be ignored. Social Media does not only deliver referral or direct traffic but also contributes to the search engine traffic indirectly. YES, Search engines are now keeping an eye and passing value to your social existence in their search rankings. This is surely a big big plus..

Social Media develops new verticals of communication across business people towards exchange to ideas, partnerships and opens up new business prospects.

Key Note: Don’t overspend, but at least have a professional presence. It’s the need of the hour.

Author:

Kapil Khaneja
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